Entrepreneur, in collaboration with the team, brainstorm new business names and plan a brand strategy for their new business concept.


Starting a new business is an exciting journey filled with limitless potential. One of the first and most crucial steps in establishing your brand identity is choosing the perfect business name. This is no easy task, you can start to feel like all the good names have gone. Your business name is more than just a label; it’s the cornerstone of your brand, the first impression you make on customers, and a key element in your marketing strategy. In this blog, we’ll explore the creative process of finding the ideal business name for your new venture.

Define Your Brand Identity:

Before diving into brainstorming names, take a moment to define your brand identity. What values, emotions, and messages do you want your business name to convey? It’s important to consider your target audience, your industry, and the unique qualities that set your business apart from competitors. A clear understanding of your brand identity will guide your naming process.

Brainstorming Sessions:

Now, it’s time to get creative! Gather your team or trusted advisors, and set aside time for brainstorming sessions. Encourage everyone to contribute ideas, remember, the goal is to generate a wide range of possibilities. It does not how rubbish or unconventional an idea may be, put it in the mix as that may trigger a great idea.

Consider these brainstorming techniques:

  • Word Association: Start with a central word related to your business and brainstorm words and phrases associated with it. For example, if you’re opening a bakery, words like “fresh,” “delicious,” and “artisan” might come to mind.
  • Acronyms: Think about using abbreviations or acronyms related to your business’s name or purpose. For instance, NASA stands for the National Aeronautics and Space Administration.
  • Made-Up Words: Some of the most memorable business names are entirely made up, like Google or Kodak. Create a unique word that represents your brand.

Keep It Memorable and Unique:

A memorable and unique business name is essential for standing out in a crowded marketplace. Avoid overly generic names that may get lost among competitors. Your name should be easy to pronounce, spell, and remember. It is always a good idea to test it with friends and family to gauge its memorability.

Consider Your Online Presence:

In today’s digital age, your business name needs to work well as a domain name for your website. Check domain availability early in the naming process to avoid disappointment later. A matching domain name makes it easier for customers to find you online.

Legal and Trademark Considerations:

Before finalising your business name, conduct a thorough search to ensure it’s not already in use by another company, especially in your industry. Registering a trademark for your business name can provide legal protection and prevent potential conflicts.

Test It Out:

As we said before , crafting the perfect name is not an easy task so before making your decision, test your potential business name with a small group of people, including potential customers if possible. Gather feedback on how the name makes them feel and whether it aligns with your brand identity.

Stay Flexible:

Don’t be afraid to revisit and revise your list of potential names. It’s common for businesses to go through multiple iterations before settling on the perfect name. Be patient and open to feedback and change.


Choosing the right business name is a critical step for new small businesses. It’s an opportunity to establish your brand identity and make a memorable impression on customers. By defining your brand identity, brainstorming creatively, ensuring uniqueness, considering your online presence, handling legal matters, and testing your options, you can find a name that sets your business on the path to success. Embrace the process, and remember that the perfect name is out there waiting for your creative touch. Good luck with your new venture!

There are lots of books on the market to check out like: How to Launch a brand by Fabian Geyrhalter , Brand Naming by Rob Meyerson, and many others on the market to choose from

When you are ready to start on your visual identity check out our design packages.

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