The Process
I aim to create for you a memorable and appropriate visual identity
for your business or organisation that functions properly,
resonates with your audience and inspires brand loyalty.
What is a Logo?
A logos main purpose is to identify you. It’s often the first connection your audience has with you so it’s important to make a good first impression. It helps you stand out from your competition, promotes brand awareness and shapes your brands identity.
A logo has the power to inspire confidence, recognition and ultimately brand loyalty. A professionally designed logo that works consistently across your brand is a valuable asset to your company.
What is a logo?
“A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.”
I couldn’t put it better than Wikipedia
What’s a Brand?
Brand is simply how the product is perceived emotionally as a whole by the public, your potential customers. It’s the overall look and feel, from the way you respond to your customers to how your members of staff dress. It’s so much more than just the logo.
What’s a Brand Identity?
Brand identity includes logos, typography, a colour palette, graphic elements, style of photography etc…It’s simply a visual aesthetic system of elements that allows people to both recognise and differentiate your business between other competitors and reinforces the brand.
Where do we begin?
Before many new business are ready to launch they need to discover their brand strategy. Brand Strategy is what most businesses embark on before the creative stage, it’s a deep dive into your company’s Purpose, Vision, Mission, Values and Objectives. It will also be the time when you discover your brand personality – if your brand were a person how would they look and sound? It defines your target market, brand position and messaging and its the foundation for all the creative work to come.
With a Strategy in hand it’s time for the creative bit –
the visual identity design!
A business logo is going to be with you for a long time to come and your logo needs to evolve with you, which is why you need to consider how much you are able to invest – What’s the budget? This will of course affect the amount of time that’s put into creating your design.
As a designer I will also be thinking about all the places where your logo might be seen, in different sizes with different backgrounds in different variations in both print and digital formats, it won’t be just about the logo in isolation. It’s also about whether its speaks to your target audience.
Liska Design Studio creates bespoke designs for all clients.
Scroll down to see the different stages of the process if you choose to work with Liska Design Studio.
Remember, brand success is not determined
by your logo or brand identity;
it’s a myriad of contributing factors which
include successful marketing.
“At Liska Design Studio there is always a personal approach to each client and each project. Delivering work that both the client and I can be proud of ” LS
Stages of the process
Stage #1 Consultation
Every company is unique with its own set of goals and requirements, so it’s important to know what scope of creative service you need and if we are actually a good fit for you. We schedule in an initial chat and discuss your requirements. We discuss budget and timelines.
A contract is prepared with a summary of the brief, the scope of works and price. Once you sign the contract and pay the 50% deposit you secure the date in the diary when work will commence.
A well designed brief helps everyone to understand what is required for the project so its important to have all the details right at the beginning.
Stage #2 Discovery and Research
The Process begins with a discovery session. This is where we find out more about your business.
You will receive a brand questionnaire to fill in that allows us to have a clear understanding of the business, values, goals and mission, your unique selling points, target market etc., which will then enable us to design a bespoke logo and brand identity with a clear strategy in mind that helps a business to connect to their target audience.
This is a really important stage that forms the brief and sets the foundation for all the design work to come based on a basic strategy.
Stage #3 Design & Development
Once armed with all the information that is received from the discovery stage we start the process to create your bespoke identity that is unique to your business.
This is the stage I hit the sketch book to generate lots of ideas. Large number of concepts are initially created, the best ideas are explored further and refined until I am happy to present you with a selection of custom made designs from which to choose from, designs that best represents your business. I will then show you how effective the design might be on a variety of appropriate applications.
Following your feedback we will make any final amends to your chosen design, which will come with several *logo variations, a colour palette, fonts and *brand guidelines, this is a document that allows you to keep your brand looking consistent across all applications, *messaging and *graphic elements
*available only in the Standard Visual Identity package see further below
Stage#4 Artwork and deliverables
Once you have finalised a design that you are absolutely happy with it, we are at the stage where work on all the final artwork takes place. You will get a full package of your logo’s deliverables in different formats and variations suitable for both digital and print production as well as any extra collateral that you have requested at the beginning of the project.
Logo Deliverables are all the digital files that are sent to you: so that you have a brand kit with formats to fit all requirements. Included in package two are the brand guidelines; a multi paged document that sets out correct usage of the logo, colour palette, fonts the overall look and feel of a company’s branding is found in the brand guidelines. They help to keep the brand looking consistent wherever it is seen by informing other suppliers of exactly how it should and shouldn’t appear.
Some Brand Guidelines can be quite comprehensive, this will depend on the size and type of business.