When creating a brand identity, every visual decision matters, especially typography. Yet many businesses (and even designers) overlook one of the most important legal aspects of type use: font licensing.
14
Aug
Aug
“A good logo is not about what one likes or dislikes, it’s about what works.”
Quote from: Sagi Haviv, Chermayeff & Geismar & Haviv
13
Feb
Feb
Branding is more than just a logo; it’s the way your business presents itself to the world, the ambassador for your company. From your website and marketing materials to the colours and fonts you use—your brand tells a story. But when it comes to creating a brand identity, many business owners face a common dilemma: Should I DIY my branding or hire a professional designer?
21
May
May
Maintaining a consistent visual identity across multiple platforms in this digital age is so important for brand recognition and trust.
11
Mar
Mar
In today’s digital age, where online marketing dominates the landscape, the virtues of printed media for businesses might seem overshadowed. However, the truth is that printed materials still hold a special place in marketing strategies, offering unique benefits that can significantly impact return on investment (ROI).
16
Jan
Jan
This blog identifies the different aspects of identity design
27
Nov
Nov
Let’s explore why printed brochures continue to shine brightly in the marketing galaxy.
14
Nov
Nov
This blog is about the importance of creating designs that are accessible to people with disabilities.
30
Oct
Oct
In this blog, we’ll explore the fascinating realm of colour psychology in brand identity design. We’ll delve into what various colours represent and the associations they create, while discussing why it’s crucial for businesses to make informed decisions when selecting their brand colours.
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